The American Advertising Awards is the advertising industry’s largest and most representative
competition, attracting more than 40,000 entries every year in local AAF Club (Ad Club)
competitions. The mission of the American Advertising Awards competition is to recognize and
reward the creative spirit of excellence in the art of advertising. Conducted annually by the
American Advertising Federation (AAF), the Orange County Awards competition is the first of a
three-tier, national competition.
Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the
very best in their markets. At the second tier, local ADDY winners compete with winners from
other local clubs in one of 15 district competitions. District ADDY winners are then forwarded
to the third tier, the national stage of the American Advertising Awards. Entry into the Orange
County competition is the first step toward winning a national ADDY.